Thursday, June 13, 2013

Did You Know, Part II: Search Engine Marketing

Do you have a web site?  If the answer is yes, are you utilizing your web site to it's full potential? As you can imagine, a growing portion of the population is turning to Google and other search engines for help when shopping for most anything these days.  Need a new farrier?  New feed store? New vet?  Simply type in your keyword and location into Google and pages of results will pop up.  But how do you get YOUR web site to pop up on the first page?  This is where MLE comes in!

We offer a complete Search Engine Marketing Service for clients looking to boost their online presence.  To be more specific, "SEM" is the process of doing certain tasks to try and gain more traffic from the "free" or "organic" listings on search engines to your web site.  SEM also utilizes paid tools like Google AdWords and Pay-Per-Click advertising when necessary.  MLE specifically targets the Google search engine.

SEM can be a long-term process to reach the top access on the search pages.  Once a top listing is attained, it also takes consistency to maintain that position as Google is constantly changing. Time to reach that position varies dependent on the keywords targeted and the size of the market. MLE recommends a minimum of a three-month contract for best results.  We charge $240/month for this service.

Two of our star clients have had great success with our SEM services.  Kevin Oyarzo of Maryland Horseshoeing has greatly increased his workload since we started his SEM last year.  And Sheri Thornley's Southwind Farm went from having a few empty stalls to being as full as she wants this summer.  The results speak for themselves, and we really believe in SEM for service-related businesses!

If you want to learn more, give me a call (301.502.8929) or shoot me an e-mail ( Remember that consultations are free!

Meet Our SEM Expert:

Tara ShegogueAccount Manager / SEO Consultant
Tara, a native of Delaware, graduated from James Madison University with an undergraduate in Marketing & Advertising and holds a Masters in Business Administration with a concentration in marketing from Wilmington University. With a fascination for the vast world of Google, Tara began focusing her efforts into learning SEO (Search Engine Optimization). A horse enthusiast since the beginning, she has been riding for over 15 years. She rode for JMU's equestrian team in college and did the jumper circuit while working as a horseback trail guide on Massanutten Mountain. Now she focuses most of her efforts on riding Thoroughbreds off the track and dabbling in eventing and dressage. While not working on marketing, Tara can be found behind the lens of her camera, as she is also a professional wedding and event photographer.

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